Corset le Furet poster – Leonetto Cappiello poster – 1901

Corset le Furet poster – Leonetto Cappiello poster – 1901 Captivating Elegance: The Corset le Furet Poster This exquisite Corset le Furet poster, created in 1901 by the celebrated artist Leonetto Cappiello, is a stunning example of early 20th-century French advertising. It was one of Cappiello’s first posters and was originally brought to life using the meticulous process of stone-lithography. The poster was commissioned by Corset Le Furet, a leading French brand of women’s corsets that was a pioneer in using posters as a serious and beautiful form of advertising. This historic and influential Corset le Furet poster remains a design icon. A Design That Defines an Era Cappiello’s design for the Corset le Furet poster is truly captivating. It features one of his signature, fiery red-haired women, her elegant figure poised against a vibrant, sunny yellow background that immediately grabs the eye. The woman is shown in the process of tying a bright red hourglass corset, its striking colour a perfect contrast to the bright background. The artistry not only showcases the product but also embodies the elegance and style of the Art Deco and La Belle Époque eras in which it was created. The poster’s power lies in its implied narrative. It doesn’t just sell a corset; it sells a lifestyle of grace and effortless style. The text on the Corset le Furet poster, “Maintient mai ne comprime pas,” translates to “Maintains but does not compress,” an innovative selling point that set the brand apart. This vintage piece of art captures the essence of a time when fashion was both a form of support and a statement of style, making it a compelling piece for collectors and enthusiasts alike. The Allure of a Classic Corset Corsets were extremely popular during the 1800s and early 1900s, serving as a support garment to shape the torso, typically creating a smaller waist. The Corset Le Furet brand was known for its quality and style. Some original copies of this remarkable Corset le Furet poster include additional text highlighting the corsets’ hygienic, elegant, and supple qualities, claiming they offered “the suppleness of the Orient with the charm of France.” This tagline further solidified the brand’s sophisticated reputation. This Corset le Furet poster by Leonetto Cappiello is a wonderful tribute to a bygone era of fashion and advertising, where original copies can sell for over £5,000. Our high-quality reproduction allows you to own a piece of this rich history. Other Leonetto Cappiello posters Cappiello created his first poster in 1901. It was for the French magazine Le Frou Frou. It was the start of a 40-year career during which he is estimated to have created over 3,000 posters. Today many of his original lithographic prints fetch some incredible prices. Cappiello’s fabulous 1920  Mistinguett poster by Leonetto Cappiellois a personal favourite. It features the French chanteuse from the vantage point from an opera box with the star looking up towards us. She is dressed in a typically flamboyant white feather dress with long white ribbons billowing around her. She is also wearing a more modest than usual headdress that resembles horns or long ears. A copy of this highly sought-after lithographic print was listed in an online vintage poster auction in 2018. It had a guide price of between $8,000-$10,000. It sold for $15,600. The impressive Automobiles Charron poster featuring a woman climbing into her chauffeur-driven car on her way to Christmas shopping can command prices in excess of £8,000. At the time of listing (2019) a poster created for Bitter Campari, in 1921, depicting one of Cappiello’s characters appearing from a peeling orange skin was listed for just over £15,000. The 1900 poster advertising Cachou Lajaunie breath mints were also available, with a $4,000 price tag. One of his rare travel posters promoting golf in Font-Romeo in its original form fetches over £13,000 on the rare occasions they come to auction. The famous 1929 stone lithographic print for Parapluie Revel featuring three gentlemen battling the weather with their umbrellas is another that can command a hefty price of over £13,000. Other Leonetto Cappiello posters such as the 1927 Cognac Monnet poster with a young woman in a red dress drinking from a cup of sunshine is worth around $7,500, whilst a 1921 print for Cordial Campari Milano depicting a Pierrot-type clown drinking from a bottle of the golden beverage commands a price of $15,000. His poster for another alcoholic drink Contratto depicting a woman holding a huge champagne glass overflowing with drink regularly sells for £4,000. Cappiello’s Cognac Albert Robin poster reaches prices of £6,500 whilst the 1903 poster for Mele titled Novita per Signora sells for more than £32,000. Another popular poster is the 1921 Cafe Martin poster featuring the Turkish man leaping from a cup of coffee that could currently be purchased for a little over £31,000. Even many Leonetto Cappiello reproduction prints sell for between £250-£600. Of course, if you can find an original Leonetto Cappiello Corset le Furet poster and can afford to buy it, you’re on to a winner. There’s nothing like owning an original vintage poster and they often make a great investment. Chances are in just a few years you’ll be able to sell it for more than you paid for it. Unfortunately, for most of us, an investment, even at the entry-level prices of the collectible poster isn’t even close to being a possibility. This is where our stunning high-quality reproductions come into their own. They cost a fraction of an original and look absolutely fantastic when they’re framed and hung on your living room wall. Our superb reproduction print means you have a copy of this poster hanging on your wall in just a few days. Add a touch of French flair to your living room, dressing room or bedroom. I’m sure there’s room in your home to squeeze in just one Leonetto Cappiello poster!