Contratto poster – Leonetto Cappiello – Food&Drink Poster Contratto Poster: Vintage Italian Art by Leonetto Cappiello Our stunning Contratto poster is a faithful reproduction of the vintage masterpiece created by renowned Italian poster artist Leonetto Cappiello. Designed in 1922 for the esteemed Contratto wine house, this original Contratto poster is a true gem. This captivating image features one of Cappiello’s iconic, logo-style characters, making this Contratto poster a must-have for any art or wine enthusiast. The woman depicted on this Contratto poster embodies the very spirit of the Contratto beverage. With rosy cheeks and a flowing red top that appears to be unravelling from her body, she evokes the image of an eagerly unwrapped red foil capsule protecting a wine cork. This captivating design choice on the Contratto poster adds a layer of intrigue and visual storytelling. The belle donna’s swirling skirt on this beautiful Contratto poster mimics the rich, cascading pour of Italian vermouth. Its deep chocolate brown and caramel hues hint at the caramel extract infused in the drink, alongside its sweet, dark chocolate flavour. The design of her dress also subtly references other ingredients, with delicate vine leaves and fennel plants artfully integrated into the pattern. In her hand, she holds a large champagne glass overflowing with sparkling wine and bubbles, symbolising the quality and effervescence of the Contratto products. The Storied History of the Contratto Wine House The legacy of the Contratto wine house is as rich as the wines it produces. Founded in 1867 by Giuseppe Contratto, it began by vinifying Moscato to create one of Italy’s first sparkling wines, refermented in the bottle. This makes the Contratto House Italy’s oldest sparkling wine producer. Their historic cathedral cellars, a UNESCO Heritage Site, were built around the same time and stand as a testament to their enduring history. Contratto’s first vermouth, made from a secret recipe with 33 unique ingredients, was released in the 1890s. The company quickly gained an international reputation for prestige and quality. By 1913, the Contratto winery was an official supplier to the Vatican, the Belgian royal house, and the Savoy royal family, cementing its status. It was in 1922, as part of their growing success, that the Contratto family commissioned Leonetto Cappiello, then Italy’s most celebrated poster artist, to create a memorable advertisement. The resulting Contratto poster became one of his most beloved works, perfectly capturing the brand’s elegance and heritage. This reproduction allows you to own a piece of that artistic and winemaking history. Original vintage Contratto posters are becoming increasingly rare and costly, often fetching high prices at auctions and from specialist dealers. Our high-quality reproduction posters offer a fantastic alternative, capturing the essence and vibrant detail of the original artwork without the hefty price tag. They look superb when framed and are a perfect way to own a piece of advertising history and iconic Italian art. This vintage Contratto poster was originally an advert promoting the Contratto brand. Today, it is a rare and collectible piece of artwork sought after by collectors across the globe. Display it in your home, office, or cellar to add a touch of vintage elegance and a conversation starter that celebrates one of Italy’s most influential artists and its oldest sparkling wine house. This unique Contratto poster is a perfect addition for those who appreciate art, history, and the finer things in life.
