Cognac Rouyer poster 1945 – Rouyer Guillet & Co – Art Deco Food&Drink Poster

Cognac Rouyer poster 1945 – Rouyer Guillet & Co – Art Deco Food&Drink Poster – Beer Wines & Spirits Poster This stunning Cognac Rouyer poster was created in 1945 to coincide with a range of Rouyer Guillet cognacs that were introduced between 1945 and 1960, that included 50-year-old and 100-year-old bottles. The fabulous poster was created in the art deco style that would have been extremely popular when the cognacs were originally bottled. As a small producer, it is highly likely that the Rouyer Guillet distillery only kept a handful of casks from the years the company considered to have exceptional cognac. The vintage poster, created by an anonymous artist, depicts the brand’s elegance and sophistication, For decades, the Rouyer distillery has proudly featured its iconic cherub emblem on its Cognac bottle labels. These cherubs, often mistaken for the cute winged babies symbolised by Cupid, actually hold profound religious significance. In the Holy Bible’s book of Genesis, cherubs were initially tasked with protecting the Garden of Eden after Adam and Eve were banished by God. Cherubim are also described as serving God’s will, carrying out divine duties in the earthly realm, and guarding God’s glory on Earth and by his heavenly throne. With this deeper understanding, it can be interpreted that the cherub on the Brandy bottle label is actually carrying a glass of Brandy for the Father, ready for when he needs a drink. The Rouyer distillery has depicted its famous cherub emblem on its Cognac bottle labels for decades. Far from being cute babies with wings often represented by Cupid, the messenger of love.  Cherubs are celestial figures that hold significant religious importance. According to the book of Genesis in the Holy Bible, the initial responsibility of the winged cherubs was to protect the Garden of Eden after God had banished Adam and Eve. Cherubim are also described as serving the will of God, performing divine duties in the earthly realm, and guarding God’s glory both on Earth and by his throne in Heaven. With this in mind, it would seem the cherub on the bottle label is carrying a glass, perhaps prepared for when God himself might desire a drink. To celebrate the 1945 release of the aged bottles of Cognac Rouyer, the artist has depicted the cherub as a beautiful, fully grown, silver, art deco angel. The classic angel is depicted standing protectively on top of the world presenting a large bottle of cognac to the viewer. The art deco guardian angel is a mesmerizing figure that exudes elegance and mystique. The angel is portrayed as a silver-winged celestial being, rising into a starry, nighttime sky, with a sense of ethereal grace and beauty. The angel with her streamlined and stylized form, with sharp lines and smooth curves creates a sense of dynamism. Her silver wings of the angel are rendered with intricate details, reflecting the skillful craftsmanship of the era. The image is reminiscent of motor car mascots that were popular on the bonnets of cars in the art deco era. The art deco style, popular during the 1920s and 1930s, is characterized by its sleek, geometric shapes, bold colours, and modern aesthetic. The angel is positioned above the earth, with a bottle of Cognac Fine Champagne resting on top, symbolising the brand’s elevated status and its heavenly quality. The angel’s presence adds a sense of celestial guidance and protection, elevating the brand to a higher level. So high, in fact, her head is high amongst the stars. There is a well-known saying that states “All Cognac is brandy, but not all brandy is Cognac”.  For a brandy to be called Cognac, it must be made from specified grape varieties grown in the Appellation d’Origine Contrôlée, or AOC. This area extends from the banks of France’s scenic Charente River to the shores of the Atlantic Ocean, although small portions of Colombard and Folle Blanche are allowed. The beverage has to be double-distilled in copper pot stills and aged at least two years in Limousin or Tronçais oak barrels. It must also be at least 40 per cent alcohol. Cognac is classified based on age, and this information is typically displayed on the bottle labels. VS (Very Special) cognac is a blend in which the youngest brandy has to legally have been stored for at least two years in a cask. VS Cognacs often depict three stars on the label. Four stars is reserved for the blends where the youngest brandy is aged for at least three years. To be designated a VSOP (Very Superior Old Pale) cognac, the youngest brandy in the blend has to have been aged four years. XO (Extra Old) indicates the ageing duration of the Cognac of at least six years. The artist has depicted the angel against a nighttime sky full of stars to emphasise the length of time the specially aged 50 and 100-year-old Cognac Rouyers divine elixir being promoted has been stored in a cask. The blue sky, red globe and silver angel reflect the red white and blue colours of the French tricolour national flag. Along the foot of the poster the text in French states that the Rouyer-Guillet company was founded in 1801. To promote the divine elixir, the artist has masterfully portrayed an angel against a dark blue nighttime sky adorned with stars, skillfully emphasizing the extensive ageing of Rouyer’s cognac. With the use of this evocative imagery, the artwork beautifully highlights the duration and meticulous storage in oak casks, of the specially aged 50 and 100-year-old Cognac. The process of producing cognac is steeped in tradition and can take years, even decades before the final product is bottled and sold. During this time, the spirit is stored in oak barrels, where it ages and gains its unique flavour profile. But did you know that during the ageing process, a significant amount of the spirit evaporates into thin air? This is known as the angel’s share. Cognac Rouyer Cognac Rouyer, a renowned French alcohol brand, has a rich history. According to early Rouyer bottle labels dating back to 1701 when it was founded by Philippe Guillet. Guillet was known as one of the most prestigious cognac producers and distillers for the kings of France. The brand’s legacy continued to flourish, and for over a century had offices in both the region and in London, England. The Rouyer and Guillet families were brought together through marriage, and in 1801, the company name was changed to  Rouyer, Guillet & Co, and later Rouyer-Guillet. In the same year, the company relocated from Cognac to Saintes, where it established its offices and continued to produce high-quality cognac. From 1900 onwards the company, slowly but surely began to take over almost all the distilleries in Saintes. Rouyer Guillet’s reputation grew, and it became known as “Le Cognac des Rois de France” or “The Cognac of the Kings of France,” receiving the Brevet Royal from King Louis XIV in 1701. The brand was highly regarded and produced vintage bottles of cognac that were aged for 50 years or even 100 years, which are highly sought-after by collectors some of which still command impressive prices of between £1,000 and £4,000 a bottle when they appear at auctions. Despite being a small producer, Rouyer-Guillet has a storied history and continues to be held in high regard among cognac connoisseurs. The company has seen various changes over the years, including being part of CCG (Compagnie de Cognac Gautier) since 1992. However, the family still holds ownership of the Chateau Guillet in Saintes and the Chateau de Rochemont in Fontcouverte, near Saintes. How much is a 1945 Cognac Rouyer poster worth? When this iconic Cognac Rouyer poster was first published in 1945 it was produced in three sizes, with the largest measuring 47 X 63 inches. The vintage food & drink poster is a stunning example of French vintage advertising, with its superb colours and art deco imagery. The 1945 vintage alcohol advertising poster remains a treasured piece of art deco memorabilia, representing the brand’s timeless elegance and enduring appeal. With its stunning imagery and superb colours, the poster continues to capture the imagination of collectors and art enthusiasts alike. Today, much like many of the vintage bottles of Cognac Rouyer, original copies of this art deco influenced, Cognac Rouyer poster, regularly sell for in excess of £1,000. Other vintage wines, beers and spirits posters are perfect for your home decor, bar, office, snug, kitchen… Since the end of the nineteenth century, thousands of alcohol-related posters have been published. We are constantly adding new ones to our website, but we’ve selected ten of our personal favourites from our Food & Drink poster collection for you to look at. Despite the numbering, these appear in no particular order. You know the old adage, you can’t choose between your babies, you love them all equally. Well, that’s how we feel about these vintage alcohol prints. Monastine Liqueur de l’Abbaye de St Gratien – Eugene Oge – 1892 Absinthe Robette – Privat-Livemont – 1896 Maurin Quina – Leonetto Cappiello Anis Infernal – Leonetto Cappiello – 1905 Porto Ramos-Pinto poster – Rene Vincent – 1920 Martini Torino – Marcello Dudovich 1930 Berger 45 Type Marseillais poster – Roland Ansieau – 1935 My Goodness My Guinness Lion Poster – Gilroy – 1937 De Venoge Champagne poster – Robert Falcucci – 1939 Kinagin, le Vermouth au Quina et au Gin – EP – 1941 We offer a fascinating collection of reproduction beers, wines & spirits vintage posters all guaranteed to make you merry without you touching a drop. If you’re looking for a poster to brighten up your drinks evenings then this poster will make your home bar complete. All our posters are available in shot glass size (small A5) to pitcher (large A1) sizes, which means there’s one available to quench your thirst, sorry, fit your space. The colours are vibrant and really stand out and they’re printed on 300gsm (pretty thick) high-quality silk paper and they’re cheaper than a round of drinks at the bar! They make the perfect statement and will be sure to impress all your friends! Pop this print on your wall to add an explosion of colour to your home and a taste of bubbly Champagne chic to your decor. Place your drinks poster order today. Cheers!