Between 1901 and 1914, he created several hundred posters in a style that revolutionised the art of poster design. Cappiello redesigned the fin-de-siècle pictures into images more relevant to the faster pace of the 20th century. During this period, Cappiello continued as a caricaturist. During World War I, Cappiello worked as an interpreter in Italy. After the First World War Cappiello returned to producing posters. His first meeting with Devambez in 1918 marked the start of a long discussion: three years later he signed an exclusive contract with the Paris publisher for whom he designed now famous icons: such as Kub, Campari, Parapluie Revel, Pirelli, Chocolat Klaus, and Poudre de Luzy, and the famous entertainer Mistinguett at the Casino de Paris. Unlike Vercasson, Devambez did not have its own print house and had the posters printed at a number of large printers. The agency concentrated on finding new clients from across Europe and successfully spread Cappiello’s celebrated works across the continent. He remained with the agency until 1936. Today, original Cappiello posters are still collected, and sold at auction and by dealers around the world. Not bad for somebody with no formal training in art! How much is an original Leonetto Cappiello Asti Cinzano poster worth? Prices for original stone lithographic prints of Leonetto Cappiello’s work vary massively. The prices depend on so many factors, including condition, age, and scarcity. Some such as his 1920 Union Francaise poster and his Le Thermogene poster can still be bought for under or around the $500 price range. Many of the posters that turn up fall within a $1,000 to $2,000 price bracket, which is really what is considered to be the low end of poster collecting prices. But the good ones, the nice ones such as Cappiello’s famous elephant poster Je Ne Fume que Le Nil poster, and his two Contratto posters from 1922 and 1925 sell for between $5,000 and $8,000. Then, of course, there are the special ones such as the artist’s 1927 preparatory maquette for his well-known Cognac Monnet poster. That sold in 2022 for a cool $52,800. Now for that, I’d need to sit down with a good drink! The fabulous Asti Cinzano poster vintage advertisement featured on this listing, for the French wine and spirit company is currently (2021) valued at between $3,000-$4,000. There’s no argument from us, if you can find an original copy and can afford to buy it, you’re on to a winner. There’s nothing like owning an original vintage poster and they often make a great investment. Chances are in just a few years you’ll be able to sell it for more than you paid for it. Unfortunately, for most of us, an investment, even at the entry-level prices of the collectible poster isn’t even close to being a possibility. This is where our stunning high-quality reproductions come into their own. They cost a fraction of an original and look absolutely fantastic when they’re framed and hung on your living room wall. This poster would look so cool in a kitchen or home bar or even a holiday let or Airbnb. Add a touch of vintage chic to your home decor. Order one with your next drink! Vintage Beers, Wines & Spirits Alcohol Posters
