Amaro Felsina Ramazzotti poster – Food & Drink Wall Art – Vintage alcohol poster – Gian Emilio Malerba

Amaro Felsina Ramazzotti poster – Food & Drink Wall Art – Vintage alcohol poster – Gian Emilio Malerba This vintage Amaro Felsina Ramazzotti poster was originally created by the Italian artist Gian Emilio Malerba around the turn of the nineteenth century. At the time the bitter-sweet liqueur had already been in production for almost a century. Malerba’s vintage alcohol poster was produced in 1900 to promote the world’s first Amaro. It features a well-dressed and well-to-do couple sitting at a large table in a red room. They are sharing a conversation over a bottle of the dark liquor. The woman is attired in a frilly white dress with a pink waistcoat and an unfeasibly large hat wrapped with a black bow. She seems entranced by her beau who is wearing the classic black evening suit, white shirt with cufflinks and black shoes with spats. The poster suggests a relaxed and casual scene as the couple enjoy each other’s company over drinks during the belle epoque era in Italy. The now-famous liqueur was developed by a young entrepreneur and aspiring herbalist named Ausano Ramazzotti. Drawing on his knowledge of herbs and his experience in the wine and spirits trade, Ramazzotti experimented with a variety of herbs, spices, flowers, and fruits in a small laboratory in Milan. He eventually hit on the perfect blend. A concoction containing a selection of 33 ingredients gathered from all across the world. Although the ingredients are still a secret to this day, known ingredients include sweet orange peels, gentian, rhubarb, star anise, turmeric, cardamom, myrrh, quinine, galangal, cinnamon and rosemary. Amaro Felsina Ramazzotti was born! In 1815, Ramazzotti founded the House of Amaro distillery in Milan to produce the beverage which in just a few years, saw bottles of Amaro Ramazzotti begin to appear in local bars, lounges and cafes. However, it would be more than thirty years later that the drink really started to make an impression. Amaro Ramazzotti gained popularity from 1848 when Ramazzotti opened a bar near the La Scala opera theatre and started serving his alcoholic beverage, the first non-wine-based Italian liqueur, instead of coffee. Amaro Ramazzotti soon became Milan’s favourite Amaro. Upon Ramazzotti’s death in 1866, control of the company was passed to his two sons. The brothers went on to expand the distillery and strengthen the business. The company’s first advertising campaigns were launched between the 1920s and 1940s. Embracing colour posters as part of their marketing, the Ramazzotti brothers commissioned several of the most important Italian artists of the era to create posters to promote their products. Famous illustrators including Frederico Seneca, Marcello Dudovich, Gino Boccasile, Forlivesi Montanari Enzo detto Araca, and Leonetto Cappiello, created some great posters that have gone on to become iconic images in the beer, wines and spirits poster market. The Ramazzotti company soon became an icon of style and Ramazzotti Amaro became extremely successful throughout Italy and the rest of Europe. Today, Ramazzotti Amaro Liqueur is recognised as Italy’s first bitter liqueur and Ramazzotti is the oldest genuine House of Amaro. The world famous Ramazzotti Amaro Liqueur is now owned by the Pernod Ricard Group but is still produced in Italy according to the original recipe, which has not changed for over two centuries and does not contain any colouring or artificial additives. The company have added several products to the Ramazzotti product range, ensuring that the Ramazzotti legacy continues to thrive.