1935 Bitter Secrestat poster – vintage drink poster – Robys If you are craving a taste of French art deco and a bygone era of sophisticated drinks, then this intoxicating reproduction 1935 Bitter Secrestat poster is your ideal choice. Created by the French artist Robys, this captivating reproduction Bitter Secrestat poster celebrates the iconic Bitter Secrestat aperitif. Robys’ masterpiece, a horizontal composition bathed in the classic French colours of red, white, and blue, offers a window into the world of this once-popular aperitif. This focus on the French colour palette reinforces the aperitif’s origin and heritage. The poster unfolds its charm against a vibrant blue backdrop. A bartender, clad in a dashing red jacket, takes centre stage, expertly pouring glasses of the golden-hued aperitif. The placement of the glasses subtly leads the eye downwards, where the poster’s message unfolds in bold white lettering: “Bitter Secrestat” – a clear and concise invitation to indulge. Bitter Secrestat was an aperitif made with the roots of gentian plants. The aperitif was aimed towards former absinthe drinkers when absinthe itself was prohibited. The poster hints at the much-loved rituals associated with the recently banned absinthe liqueurs. With a nod, a smile and a wink from the affable bartender, the scene unfolds in a step-by-step guide to serving Bitter Secrestat. The barman serves the aperitif in glasses, then places a spoon with a sugar cube on top and finally pours water on top to mix the water, sugar and Secrestat. This connection was a clever marketing ploy for a product offering a refined alternative to the now-forbidden absinthe. The bold red text at the foot of the poster reads Le plus ancien desapéritifs a la gentiane. The wording translates as “The oldest of gentian aperitifs” revealing Bitter Secrestat’s esteemed position as a pioneer in the world of gentian-based bitters. Gentian, a flowering plant, is a key ingredient that lends its signature bitter flavour to the drink. While little is known about Robys (real name Robert Wolff), his artistic style is reminiscent of poster designs by artists such as Cappiello, D’Ylen, and LeMonnier – renowned poster artists who flourished during that same period. This connection suggests that the poster could be a product of the era when Bitter Secrestat offered a refined alternative to the now-forbidden absinthe. Beyond its historical significance, the 1935 Bitter Secrestat poster by Robys is a delightful piece of vintage advertising. It captures the essence of a bygone era, one where carefully crafted drinks were enjoyed with a touch of panache. The vibrant colours, the meticulous detail, and the subtle storytelling make this poster a true collector’s item and a captivating example of how advertising art can transcend its commercial purpose. How much is an original 1935 Bitter Secrestat poster by Robys worth? Overall, the Bitter Secrestat is a very attractive piece with vibrant colours and fine design. A true collector’s item, the Bitter Secrestat poster is highly sought after, with auction prices reaching almost €14,000 in 2022. For a poster that has survived for almost a century, the asking price may not seem to be too bad. After all, owning an original must be an incredible feeling and, over time, could even turn out to be a profitable investment. However, the truth is that original vintage poster prices are simply out of reach for most people. This is where our fabulous high-quality reproduction prints come into their own. They capture the essence and the undeniable charisma of the original poster. You get the same intricate details, impactful imagery and iconic typography… but best of all they cost a fraction of an original and still look absolutely fantastic when they’re framed and hung on your living room wall. Order your reproduction 1935 Bitter Secrestat poster today and unleash your inner bartender. It’ll arrive in just a few days, ready to inspire your next cocktail creation.
