$40.5
$64.4
Cleethorpes LNER travel poster – Andrew Johnson Once an open invitation to all to savour the seaside delights of Cleethorpes, this 1920s Cleethorpes LNER travel poster has become a highly treasured and collectible trip down memory lane. Stripey deckchairs were an iconic sight, lined up in neat rows on sandy beaches, offering a comfortable perch for parents to relax while children played. Mum’s in wide brimmed sun-hats and bathing suits, lying on towels on the sand, soaking up the sun while Dads sat in stripey deckchairs in their string vests, with practical but comical knotted handkerchiefs that served as makeshift protection for balding heads from the sun’s rays. For many, a holiday wasn’t complete without collecting seashells along the shore, gathering natural treasures to take home as souvenirs. No seaside visit was complete without an ice cream, a treat enjoyed by all ages, often melting faster than you could eat them on a warm day. And of course, the gentle donkey rides on the beach, offering a memorable, slow-paced trot for delighted children, cemented their place as a beloved seaside tradition. Andrew Johnson’s Cleethorpes LNER travel poster, a vibrant piece from the London and North Eastern Railway’s (LNER) “It’s Quicker By Rail” marketing campaign, perfectly encapsulates the very essence of Cleethorpes in the carefree 1920s. The scene on this vintaghe Cleethorpes LNER travel poster exudes a nostalgic charm, inviting us into a moment of pure seaside enjoyment. At the heart of the image, a group of friends savour some downtime on the golden sands. Our gaze is drawn to two attractive young women, dressed in the fashionable bathing suits of the era, gathered around an athletic gentleman. He’s captured in the act of drying off with a towel, having just emerged from the azure waters of the sea. It’s a snapshot of youthful vigour and leisurely pleasure. To highlight Cleethorpes’ family-friendly appeal, a happy child is depicted enjoying a classic donkey ride along the beach – a timeless symbol of British seaside holidays. In the distance, a couple of other children splash and paddle in the gentle surf at the water’s edge. The poster, through these carefully chosen details, beautifully captures the relaxed atmosphere, the joyful spirit, and the broad appeal of Cleethorpes as a premier holiday destination of the era. This vintage travel poster was illustrated by Andrew Johnson c1925 for the London and North Eastern Railway to promote rail travel to the beaches of Cleethorpes. The London & North Eastern Railway (LNER), formed in 1923 as one of the “Big Four” railway companies after the Railways Act of 1921, was a master of marketing and advertising in the interwar period. Faced with increasing competition from road transport, the LNER developed sophisticated strategies to encourage rail travel, and one of their most memorable and enduring slogans was “It’s Quicker By Rail.” The “It’s Quicker By Rail” slogan was direct and effective. In an era where travel options were expanding, LNER aimed to highlight the superior speed and efficiency of rail travel compared to road alternatives. This was particularly crucial for long-distance journeys, where trains held a distinct advantage. It is in their vintage railway advertising posters where the “It’s Quicker By Rail” campaign truly shone. LNER commissioned top graphic designers and artists, like Andrew Johnson and Tom Purvis, to create visually stunning posters that showcased desirable destinations served by their network. These posters were vibrant, often in an Art Deco style, and were designed to evoke a sense of glamour, adventure, and the allure of holidaying by rail. They were placed in stations, on billboards, and in public spaces, acting as powerful visual invitations. Once considered disposable, these very same posters from the 1920s have transformed into highly sought-after and valuable works of art. Many now command significant prices when they appear for sale or at auction. To make them accessible to all, we offer high-quality reproduction posters that perfectly capture the essence of the original artwork, looking superb without costing a fortune. The Cleethorpes LNER travel poster is a wonderful souvenir which will hold a special place for anyone who has ever visited this captivating town, whether on a day trip, weekend break, or longer holiday. It’s a wonderful reminder of the town’s unique atmosphere and a way to bring a touch of seaside flair to your home. Maybe you’re a local resident who wants to celebrate the rich heritage of your hometown, or a former resident yearning for a nostalgic reminder of a beloved place. This poster would be a perfect addition to your office, living room, snug, or kitchen, sparking conversations and igniting memories of this special Lincolnshire town. Order your reproduction Cleethorpes LNER travel poster today!
United Kingdom
