II Olympische Winterspiele poster – Hugo Laubi – 1928

II Olympische Winterspiele poster – Hugo Laubi – 1928 The Second Olympic Winter Games, held from 11th to 19th February 1928 in the majestic setting of St. Moritz, Switzerland, marked a pivotal moment in the history of winter sports. Today, the II Olympische Winterspiele poster that promoted this historic event is considered an exceptionally rare and highly collectible item, a true gem for enthusiasts of vintage sports memorabilia. This iconic vintage sports poster was designed by Hugo Laubi, a distinguished Swiss artist celebrated for his elegant Art Deco style. Laubi’s design for the Olympische Winterspiele poster was the winning entry in a prestigious competition orchestrated by the Swiss Olympic Committee. The central focus of the II Olympische Winterspiele poster is the imposing 3,000-metre-high Piz Nair mountain, part of the stunning Albula Alps in Switzerland. Dominating the scene above Piz Nair are two significant flags, billowing gracefully in the cool mountain air. The national flag of Switzerland, with its striking white cross centred on a square red field, proudly represents the host nation. This white cross, known as the Swiss cross or federal cross, has been the distinguished insignia of Swiss soldiers since the 14th century. Switzerland’s federal constitution was formally adopted in 1848, solidifying the white cross in a red square as the country’s official national flag. Slightly lower and positioned in front of the Swiss flag is the universally recognised Olympic flag. This emblematic flag was first unveiled in 1914, during the International Olympic Committee’s (IOC) 20th-anniversary meeting in Paris. Gracing its pristine white field are the famous five interlocking rings, a powerful symbol of global unity and athletic camaraderie. The design of these rings was conceived by the visionary French educator Pierre de Coubertin, the pioneering architect of the modern Olympic movement, who is believed to have drawn his inspiration from an ancient Greek altar. Coubertin himself clarified that the rings on the II Olympische Winterspiele poster represent the five continents actively participating in the Olympic movement at that time. The five vibrant colours chosen for the rings, set against the white field, were meticulously selected because they incorporated the colours found in the national flags of all countries in existence when the Olympic flag was created. This thoughtful design eloquently embodies the Olympic spirit of inclusivity and the coming together of athletes from every corner of the world. The II Olympische Winterspiele poster prominently features the words “II Olympische Winterspiele” in elegant, large golden letters, accompanied by the venue and precise dates: “St Moritz 11-19 February 1928.” Original stone lithographic prints of this 1928 II Olympische Winterspiele poster are exceedingly rare and, consequently, highly collectible and valuable. One such original copy commanded a sale price of £7,500 in 2015, highlighting their significant market value. Owning an original must indeed be an incredible feeling, and over time, it could prove to be a profitable investment. However, the reality is that the prices for original vintage posters are simply out of reach for most enthusiasts. This is precisely where our superb high-quality reproduction prints excel. They meticulously capture the undeniable essence and charisma of the original II Olympische Winterspiele poster. You receive the same intricate details, the impactful imagery, and the iconic typography that made the original so famous. Best of all, these reproductions cost a mere fraction of an original, yet they look absolutely fantastic when expertly framed and displayed on your living room wall. Order your copy today and own a piece of Olympic history.