$40.5
$68.85
Cioccolato Venchi poster – Leonetto Cappiello – 1923 Venchi Choclate Wall Art A Vintage Cioccolato Venchi Poster: A Masterpiece of Joy This vintage Cioccolato Venchi poster is a true masterpiece of early 20th-century advertising art. Originally a phenomenal 2.75 metres high, this Cioccolato Venchi poster must have been an incredible sight when it first graced the streets of Turin. The poster perfectly captures the pure, unadulterated joy of children receiving chocolates and sweets. The design is set against one of Leonetto Cappiello’s trademark dark backgrounds, in this case, a fitting chocolate brown. The artwork depicts two girls leaping and skipping, with chocolates and sweets spilling from their boxes and falling to the floor. The dark background effectively makes the illustration of the excited girls and the cascading sweets leap off the poster. The red and white pierrot-style outfits the children wear give this Cioccolato Venchi poster a festive, Christmas-like feel, though with chocolates and candy, every day is a celebration. The Design and Rarity of the Cioccolato Venchi Poster The design of this Cioccolato Venchi poster is a testament to Cappiello’s genius. The dynamic movement of the girls and the flying sweets creates a sense of lively chaos and delight. The deep, rich background colour enhances the vibrancy of the figures and the sweets, drawing the viewer’s eye into the joyous scene. This Cioccolato Venchi poster is not just an advertisement; it’s a celebration of simple pleasures and artistic brilliance. An original copy of this Cioccolato Venchi poster, believed to be the only surviving version of the large format, was once offered for sale with an estimated guide price of £10,000 to £12,000. Smaller-sized originals were also produced at 32 x 24 inches. As of 2021, original copies of these smaller versions have achieved auction prices of between £2,500 and £9,000, highlighting the rarity and value of the Cioccolato Venchi poster. The Story of Venchi Chocolate Venchi Chocolate is a world-renowned chocolatier with a rich history. The company, officially named S. Venchi & Co., was founded in 1878 by Silviano Venchi in Cuneo, Italy. This long-standing tradition of excellence has made Venchi Chocolate a name synonymous with quality and craftsmanship. The brand’s commitment to creating delicious and luxurious treats has cemented its place in the world of fine confections. Although Venchi Chocolate has expanded to include facilities and stores all over the world, its headquarters remain in Turin, Italy. This connection to its origins ensures that the authentic Italian spirit and dedication to quality are maintained in every piece of Venchi Chocolate produced. From its humble beginnings to its global presence, the story of Venchi Chocolate is one of passion, tradition, and a love for the art of chocolate-making. Other Leonetto Cappiello posters Cappiello created his first poster in 1901. It was for the French magazine Le Frou Frou. It was the start of a 40-year career during which he is estimated to have created over 3,000 posters. Today many of his original lithographic prints fetch some incredible prices. Cappiello’s fabulous 1920 Mistinguett poster by Leonetto Cappiellois a personal favourite. It features the French chanteuse from the vantage point from an opera box with the star looking up towards us. She is dressed in a typically flamboyant white feather dress with long white ribbons billowing around her. She is also wearing a more modest than usual headdress that resembles horns or long ears. A copy of this highly sought-after lithographic print was listed in an online vintage poster auction in 2018. It had a guide price of between $8,000-$10,000. It sold for $15,600. The impressive Automobiles Charron poster featuring a woman climbing into her chauffeur-driven car on her way to Christmas shopping can command prices in excess of £8,000. At the time of listing (2019) a poster created for Bitter Campari, in 1921, depicting one of Cappiello’s characters appearing from a peeling orange skin was listed for just over £15,000. The 1900 poster advertising Cachou Lajaunie breath mints were also available, with a $4,000 price tag. One of his rare travel posters promoting golf in Font-Romeo in its original form fetches over £13,000 on the rare occasions they come to auction. The famous 1929 stone lithographic print for Parapluie Revel featuring three gentlemen battling the weather with their umbrellas is another that can command a hefty price of over £13,000. Other Leonetto Cappiello posters such as the 1927 Cognac Monnet poster with a young woman in a red dress drinking from a cup of sunshine is worth around $7,500, whilst a 1921 print for Cordial Campari Milano depicting a Pierrot-type clown drinking from a bottle of the golden beverage commands a price of $15,000. His poster for another alcoholic drink Contratto depicting a woman holding a huge champagne glass overflowing with drink regularly sells for £4,000. Cappiello’s Cognac Albert Robin poster reaches prices of £6,500 whilst the 1903 poster for Mele titled Novita per Signora sells for more than £32,000. Another popular poster is the 1921 Cafe Martin poster featuring the Turkish man leaping from a cup of coffee that could currently be purchased for a little over £31,000. Even many Leonetto Cappiello reproduction prints sell for between £250-£600. Of course, if you can find an original copy and can afford to buy it, you’re on to a winner. There’s nothing like owning an original vintage poster and they often make a great investment. Chances are in just a few years you’ll be able to sell it for more than you paid for it. Unfortunately, for most of us, an investment, even at the entry-level prices of the collectible poster isn’t even close to being a possibility. This is where our stunning high-quality reproductions come into their own. They cost a fraction of an original and look absolutely fantastic when they’re framed and hung on your living room wall.
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