$40.5
$68.85
Chapeaux Mossant poster – Olsky – Vintage fashion advertising print – 1928 Unless you are a modern-day fashionista with a passion for vintage fashion the name Mossant is likely to have escaped you’re notice. In fact, today the nineteenth-century French milliner Mossant is probably better known for Leonetto Cappiello’s iconic advertising poster from the 1930s. Cappiello’s popular Chapeaux Mossant poster featured three white-gloved hands raising their hats in a celebratory manner. This captivating poster design for Chapeaux Mossant was crafted nearly a decade before the more famous Cappiello’s triple-chapeaux tableau, yet its visual impact remains equally striking. The artist responsible for this masterpiece, Olsky, may have been relatively unknown, but their artistic talent shines brilliantly in this creation. In this evocative image, Olsky skillfully employs the technique of silhouetting to showcase a suave and sophisticated gentleman with a distinguished mustache. Standing against a sumptuous, red background, he proudly holds his white Mossant hat, cradling it almost protectively. The hat’s brim partially obscures the gentleman’s face, adding an air of mystery and allure to the overall composition. The poster is a celebration of elegance and style, a nod to the golden age of fashion and the allure of exquisite headwear. Olsky’s artistic prowess transforms the simple act of holding a hat into a captivating visual story, leaving viewers intrigued and drawn into the world of Chapeaux Mossant. Despite the artist’s relative obscurity, this poster encapsulates the essence of the brand’s sophistication, resonating with the fashion-conscious audience of its time. Olsky’s ability to infuse the design with a sense of mystery and charm cements the poster as a timeless piece of art, captivating collectors and art enthusiasts to this day. Chapeaux Mossant Chapeaux Mossant, an illustrious French hat company founded in 1833 by François Mossant, quickly became a prominent name in the fashion industry during the late 19th and early 20th centuries. Renowned for their exquisite and innovative hat designs, the company set new trends and standards in the world of headwear, earning a reputation for elegance and quality. The distinctive name “Chapeaux Mossant” became synonymous with high craftsmanship, attention to detail, and the use of premium materials, making them one of the leading hat manufacturers of their time. Their diverse range of hat styles, from classic fedoras and top hats to stylish cloches and wide-brimmed designs, catered to various tastes and occasions, appealing to fashion-conscious individuals worldwide. Chapeaux Mossant’s influence on fashion extended beyond the borders of France, with their hats adorning the heads of celebrities, artists, and socialites. Their creations were often featured in prominent fashion publications, solidifying their status as trendsetters in the industry. As fashion trends and preferences evolved, Chapeaux Mossant adapted and expanded its product line to include accessories and ready-to-wear items, further establishing its position in the luxury fashion market. By 1929 more than 2,000 hats a day were being produced. Half of them were directly shipped to the U.S. Despite facing challenges with the decline of formal hat-wearing in the mid-20th century, Chapeaux Mossant’s legacy endures as a testament to the golden age of French fashion and hat-making. Vintage Chapeaux Mossant hats are now cherished collector’s items, treasured for their exquisite craftsmanship and historical significance. As well as original Mossant hats becoming significant collector’s items, the original lithographed posters are also highly sought-after. Recently sales of several original 1938 copies of Cappiello’s more famous, and more common, yellow Mossant poster have sold for in excess of £5,000, with one hair-raising hammer price just shy of £7,500. Although not quite in that league Olsky’s earlier ‘orange’ Mossant poster doth’s its cap with estimated prices of between £2,000 and £3,000 at private vintage poster sales and at online auction houses. If you find yourself fortunate enough to have the financial means to indulge in the luxury of owning an original vintage poster, it becomes a truly sensible choice. There’s nothing like owning an original vintage poster and beyond the aesthetic pleasure, they often prove to be excellent investments. It’s highly likely that, in just a few years, you could potentially sell it for a price higher than your initial purchase. However, for most of us, investing in collectible vintage posters, even at entry-level prices, may not be within our reach. Which is where our exquisite reproductions come into play. They offer a delightful alternative, capturing the essence of the original artwork while being much more affordable. When framed and showcased on your living room wall, these reproductions exude a timeless appeal that adds character and sophistication to your home. There’s one thing for sure… wherever you hang your vintage hat poster you’ll be able to call it home! Order your copy today!
Vintage Advertising
