Cool off in Tasmania poster – Tazmania travel poster – H Kelly – 1929

Cool off in Tasmania poster – Tazmania travel poster – H Kelly – 1929 Relish the warmth with a Tasmania travel poster For those tired of the winter blues, and longing for a warm escape in the late 1920s this Cool off in Tasmania poster was an invitation to travel south to the unique island state of Australia. Illustrated by the artist Aussie artist Harry Garnet Kelly, best known for his evocative watercolour landscapes and portraits. The captivating island paradise boasts a unique selling proposition: delightfully mild weather even during the colder months. This sentiment is perfectly captured in the vintage Cool off in Tasmania poster, a gem from 1929 commissioned by E.T. Emmet for the Tasmanian Government Tourist Bureau. This poster marked a significant shift in marketing strategy. Instead of the typical Tasmanian imagery featuring stunning scenery, wildlife, and trout fishing – all undeniably beautiful aspects of the island – the Cool off in Tasmania poster placed the spotlight on Tasmania’s comfortable year-round temperatures. The poster depicts a worldly traveller standing dockside with an ocean liner in the harbour with smoke billowing out of its huge funnel. The gentleman attired in a shirt and tie, trilby hat, two-piece suit, and an overcoat stands with three large cases of luggage. The gentleman, the epitome of the 1930s, casually raises one hand and points out to sea. His finger inadvertently points to a thermometer that forms part of the surrounding frame. Beneath his arm, the text reads Average Temperature Hottest Month 62.3 degrees. A Mastermind Behind the Brush Harry Kelly, the creative mind behind this iconic poster, was a multifaceted artist. A veteran of World War I, Kelly was renowned for his evocative landscapes and portraits. He was a dedicated member of the Art Society of Tasmania and even held the position of advertising manager at Cadbury Fry-Pascal Pty Ltd. This well-rounded artist wasn’t a one-hit wonder when it came to Tasmanian travel posters. In fact, Kelly’s artistic talents graced at least five such posters, some showcasing Tasmania’s breathtaking natural beauty and exciting sporting opportunities. However, the Cool off in Tasmania poster stands out for its unique approach. It marked a deliberate move away from the overused scenery and trout fishing imagery. Instead, the Tasmanian Government Tourist Bureau cleverly revived the concept of Tasmania as the “Sanatorium of the South,” a moniker used to promote the island’s health benefits in the 19th century. A Timeless Legacy The Cool off in Tasmania poster remains a coveted piece of Tasmanian history. Original copies can fetch a hefty sum, with some fetching around $1,690! This enduring popularity is a testament to the poster’s clever marketing strategy and Kelly’s artistic talent. Original “Cool off in Tasmania” posters are highly sought-after collector’s items, fetching prices upwards of $1,690. However, you can still experience the charm of this vintage masterpiece by opting for our stunning high-quality reproduction. It captures all the spirit and undeniable charm of an original, with all the same stunning details, bold images, and classic fonts. Best of all, it’s a fraction of the cost and will look amazing framed on your wall. Go on be a devil, order your copy today!             xxx   Cool off in Tasmania, Average temperature hottest month 62.3 degrees. This vintage Tasmania poster was illustrated by the artist Harry Garnet Kelly, commissioned by ET Emmett for the Tasmanian Government Tourist Bureau in 1929. It was intended to be a move away from the prevalence of images that featured the Island’s scenery, wildlife and trout fishing images that had been used extensively to promote tourism to the island. Instead the poster promoted the average heat temperatures on offer throughout the year.   This vintage poster promoting Tasmania was illustrated by Harry Kelly for the Tasmanian Government Tourist Bureau in 1929.   Harry Kelly fought at Gallipoli during WW1 and was well known for his landscape and portrait paintings. He was a life member of the Art Society of Tasmania and was employed by Cadbury Fry-Pascal Pty Ltd as an advertising manager.   Kelly, an accomplished watercolorist, is known to have designed at least five posters promoting travel to Tasmania; the others focus on the country’s specific natural beauty and sporting opportunities. “The poster was intended as a departure from scenery and trout fishing images. In this poster, the Tasmanian Government Tourist Bureau was returning to the notion of Tasmania as the ‘Sanatorium of the South,’ which had been used to advertise Tasmania in the 19th century”   $ 1,690